Apple and Samsung have launched the hottest 3D virtual reality glasses, senior Internet business analyst from leading US investment bank Piper Jaffray, said recently that Apple’s iPhone will work with third parties to create VR helmets in the next two years, Samsung introduced two advertisements about Gear VR’s new virtual reality device. These two commercials clearly show us a great virtual reality experience when using Gear VR in the end.
Before using the Gear VR
Senior Internet business analyst Gene Munster from leading US investment bank Piper Jaffray, said recently that Apple’s iPhone will work with third parties to create VR helmets in the next two years. In his view, Apple’s VR headset is another “Made for iPhone” product. This means, the VR headset is just an accessory for the Apple iPhone, like the current Apple Watch, it definitely contributes to significant revenue for the iPhone.
In addition to VR headsets, Munster also hopes that Apple will launch MR (mixed reality) products during Nian 2021-2025. He thinks MR will be the updated one from the VR case. However, Munster did not specifically state what kind of product. As he said, the AR / VR case is very important for Apple, right now it is too early to discuss how it will be updated like iPhone and iPad. However, for now, Apple’s iPhone VR helmet based on the iPhone will be followed by the iPhone launch. Nevertheless, Munster believes Apple will become an important player in the next generation of computing platforms. Harvard Business School professor Clayton Christensen in a book’s “Innovators Dilemma” said that companies are generally reluctant to invest in new areas with limited opportunities and could harm existing products. Not to mention the apple master in innovators. In developed countries, the smart phone market has matured, it is increasingly difficult to find innovations. As a result, Apple will focus on VR or AR headsets to dramatically meet consumer demand for the introduction of a new bright spot for iPhone.
Recently, Samsung introduced two advertisements about the new virtual reality device Gear VR.
These two commercials clearly show us a great virtual reality experience when using Gear VR in the end. Before using Gear VR, the game was boring, after using Gear VR, we felt like we were in a game world. In the ad, Samsung uses the quoted “Temple Run” to test, if we actually run the temple with the game. In another commercial, Gear VR made it easier to travel, and we were able to tour and hurry through New York City’s stately buildings without leaving.
This line is written at the end of both ads “Your world is getting bigger, find the Galaxy in your pocket.” that sounds homesick.
Currently, the consumer version of the Samsung Gear VR has been sold in the United States, Britain and other parts of Europe and America, with a contract price of about $ 99, 640 yuan. However, when to enter China is determined.
If you’re really into virtual reality devices and have no way of experiencing them, check out two of Samsung’s commercials.